Poc is a hugely innovative company from Sweden. They’re new to cycling, evolving first from extreme snow sports. Maybe when they burst onto the bike scene a couple years ago people thought they were kind of goofy, now they’re on the cutting edge of ‘geek chic’, and what bike nut doesn’t like a little geek in his chic… We love their bold approach to colour so much it inspired our new look. What we love most about POC is their intense and equal focus on research, design, performance and safety. The information coming out of their Watts Lab is really interesting. We especially like how the break down cost saving per second saved when racing – that’s right, you’re helmet only costs $2.98/sec saved, what a bargain! We’re fortunate to have such a driven partner. At the races our team members use selections of POC’s:


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Welcome to the Team POC!

The Team

Written by The Team

We started our first season as a UCI continental team in 2014. It's been a whirlwind ride and we couldn't have done it without the support of our great partners.

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